// Advisory & Coaching · Keynotes · Facilitation
Curiosity. Momentum.
Results.
Amplify your intelligence. Own your future.
Business advisory and coaching for organisations across Australia and around the world. We get the strategy clear, get it executed, and grow the business, with AI accelerating every step.
// The Journey
Clarity. Execution. Growth.
Advisory is the engine. AI accelerates every step. One journey from stuck to compounding, and I'm in it with you the whole way.
See it clearly
Most owners are too close to their own business to see the pattern keeping them stuck. We cut through the noise until you have a strategy you actually believe in and a clear next move.
Move with momentum
Strategy only counts when it ships. We keep decisions moving, build accountability into your week, and fold AI into the workflows where it pays for itself fast.
Grow with AI behind you
Growth compounds when the strategy and the systems pull in the same direction. We scale what works, and when your business is ready, HOWLL embeds with your team and builds the internal applications that let AI drive the next stage of growth.
// Services
How I Work
Three ways in. Advisory and coaching for owners and leadership teams. Keynotes for conferences and leadership events. HOWLL for any AI consulting and enablement, with the work tied to growth.
Business Advisory & Coaching
Strategy made clear, executed, and turned into growth.
Explore Business Advisory & CoachingKeynotes
Talks on the changing business landscape, the future of work, and staying human in the age of AI.
Explore Keynotes// Insights
From the insights
Thinking on strategy, growth, and using AI where it actually pays.
// Writing
My Writing
I write regularly about life, AI, business strategy, and what it actually takes to lead well in a world that keeps shifting underneath you. Honest thinking, no fluff.
// Watch
Watch Josh think out loud
Short takes on what actually changes for a business, and what stays the same.
Two places to find a quick win in any business
Most businesses leak time and money in the same two places: the unbillable work of winning new business, and experts stuck doing admin. Both are usually quick to fix with AI or a simple build.
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So there's always an opportunity in a business to get effective rapid outcomes by looking in two areas. The first is our non-reimbursable costs. So this is going to be anything that front-ends us winning work. In larger organisations, this is usually related to tenders and quoting. In smaller organisations, it's the BD and marketing outreach piece. It's lead gen that then costs us money and time. And then the next step is low productivity tasks. And it's really easy to hold a perspective on this as a third party in an organisation, because you have an expert who still does 75% of a task which is an admin activity, but they just think it's the way to do it because it's always been done that way. So there's an opportunity to really rapidly analyse some of these factors, that front-end work and that expert trapped in admin, and replace or supplement a lot of that activity with either AI or rapid quick-build software tools. That means they're freed up to do more higher value work, whether it's billable or human to human, which then converts at a higher level. These are simple quick wins you can see in most organisations, leaks that can be solved quickly thanks to the power of this technology.
Why I told a financial services MD that Xero won't exist in 10 years
Off-the-shelf software is exposed now that anyone who knows an industry can build a tool made for it. Software as we know it is about to change fast.
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In a personal sense, ChatGPT wants you to be a user. It is very, very good at retaining you as a user. In a business sense, as part of a pitch, I told the MD of a financial services business that Xero won't exist in about 10 years' time. He was like, wait, what? And I said, well, when you think about Xero, it's a bank reconciliation and reporting tool. Someone will build one of those with ChatGPT or some other no-code solution for the construction industry, because they know exactly what construction companies need, and they'll build a Xero for construction. Someone else will build one for lawyers. And then all of a sudden a whole bunch of people will be like, why am I paying for Xero when I could use that one, which is either cheaper or super specific for me. So the evolution of SaaS as we currently know it is going to be blown to pieces in the next few years. This is going to integrate with everything we do. That isn't a question of inevitability. It's just time.
Agree a code word with your family before you need it
Scams that sound exactly like someone you know are already here. A code word only your family would know is a simple way to check who you're really talking to.
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This is about why you should have a code word with your loved ones, with your family, and ideally with your colleagues or the people in your work environment, because of what's coming. If something's going wrong, and you feel like you're in a situation where you need to validate my identity or her identity, there's something we can say that only we would know is us. And I can almost without a doubt say nobody else would answer the question the way she would, and vice versa.